Wednesday, January 2, 2013

Solar Marketing – Gangam Style

By now, chances are that you have already seen the Solar Gangnam style video from Solar Edge. The ad is very good from three perspectives :

a. it piggybacks on the most popular video of 2012(of all time?), which has crossed 1 billion hits, thereby getting some of easy reflected glory

b. it has some good lyrics(reference to high electricity bill, reverse the meter, etc)

c. it is quite authentic – mainly because the participants in the video are all employees of Solar Edge

No comments: