Friday, January 11, 2013

The newest member of Eskom's 49m initiative


Leading business Exhibitions Company, Terrapinn Ltd, signs the 49M pledge, becoming the newest ambassador for the campaign.

This step signifies the company's commitment to the global agenda for energy efficiency and to play a proactive role in contributing to energy saving across South Africa.

Gina Bester, Terrapinn South Africa’s MD, said the 49M pledge signing was a natural step for Terrapinn, as the initiative's objectives formed a large part of the company's overall corporate responsibility goals.

"We are delighted to be joining the 49m initiative and to give back to our country through this energy saving drive," Bester said.

To date 49M has signed more than 70 partners. These include Anglo Gold Ashanti, Nedbank, Santam, MTN, Samsung, MassMart, Standard Bank, Food & Trees for Africa, Solidarity, NUM, and all eight state-owned-companies, to name a few.

Launched in March 2011, 49M is an Eskom initiative endorsed by government and business partners to encourage the South African population to embrace energy saving as a national culture and to join the global journey towards a sustainable future.

“Signing this important pledge is an endorsement of our efforts and commitment to energy efficiency. It is only natural that we have made this important move. As the host of Africa’s largest power and energy show, we too have to be actively involved in conservation and efficiency initiatives," said Bester.

We have undertaken a new company best practice policy to ensure the behavioural patterns of all our staff members in our Terrapinn office is geared towards energy efficient patterns. Small changes such as using a kettle rather than an earn boiling all day or switching off computers rather than leaving them on standby all make up a part of this best practice.

"In addition, we're assisting our employees to become energy efficient in their homes by informing them of all Eskom-funded energy efficiency programmes and suggestions for sustainable living" Bester said.

The partnership between Terrapinn Ltd and the 49m initiative will continue as 49m joins Power & Electricity World Africa 2013. At this 16th annual event, 49m will be presenting their initiatives throughout the 2 day free exhibition, highlighting the various case studies of their ambassadors.

For full details on their participation, or to register for your free attendance to the 49m seminars- go to

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